A Fresh Look: Have You Seen Our New Logo and Showroom Design?
If you’ve recently passed our showrooms on Pärnu maantee in the Hallivanamehe quarter or Kadaka tee near Selver in Tallinn, you may have noticed something different—our showrooms are adorned with our brand-new logo! The new corporate visual identity now also features on our website and social media channels and was recently showcased at two major events: the Eesti Ehitab construction fair in Tallinn and the Maamess agricultural fair in Tartu.
Why a New Look?
After more than 30 years of offering high-quality interior solutions—and using the same logo and branding since the beginning—we felt it was time for an update. Our product range has always stayed modern and forward-looking, offering customers access to the latest fabrics and technologies. We wanted our visual identity to reflect that same spirit of innovation.
To bring this vision to life, we teamed up with our marketing partner, the digital agency Hundred. Together, we developed a new logo, color palette, visual style, and a new slogan. The result is something we’re proud to share—and we hope you’ll enjoy it too.
What’s New?
We wanted our new brand identity to reflect our core strengths: quality, modern design, professionalism, flexibility, and decades of experience. This vision came to life through an elegant and contemporary color palette—where deep black contrasts with soft beige, and playful accents of light gray-blue and vibrant lime green add a fresh energy.
When it came to the slogan, we drew inspiration from the wide range of solutions we offer—many of which go beyond traditional expectations. Our products enhance interiors, improve comfort, control light, ensure privacy, regulate temperature, boost security, and much more. Combining these countless possibilities, the Avaeksperdid name, and the essence of what we do, we created our new slogan: “Open a Window to Opportunities.”
Our new logo expresses this concept as well. Inspired by the sun, its round shape features one half resembling a fabric curtain and the other an open strip curtain—capturing a perfect balance between openness and privacy.
What Does This Mean for Our Product Range and Quality?
Although our look has changed, our commitment to quality hasn’t. Our extensive and ever-evolving product range continues to meet the diverse needs of our customers—from those who love timeless styles to trend-conscious design enthusiasts.
Our core values remain the same: we are dedicated to quality, customer satisfaction, and versatile solutions. Whether you’re furnishing a living room, bedroom, kitchen, home spa, smart office, company showroom, restaurant—or even ship cabins—you’ll find the ideal solution at Avaeksperdid. We also offer outdoor products: façade curtains, pergolas, awnings for relaxing and elegant outdoor living, insect screens, and smart home systems that boost convenience and comfort.
We hope our refreshed look brings new energy, helps us stand out in the vibrant and competitive window coverings market, and continues to build the trust and positive emotions Avaeksperdid is known for.
Come visit our showrooms in Tallinn—at Pärnu mnt 139a and Kadaka tee 133—to experience the new look in person. And don’t forget to follow us on social media to stay inspired and discover the latest trends and solutions:
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